It is a constant endeavor of any Internet marketer to tie together various platforms and create greater engagement possibilities. The Super Bowl has thrown up some staggering numbers. This DIY blog post has culled some very interesting numbers and sums up well the take out for CMOs Read Here
Dan Israel @ SapientNitro said “What matters today is how many people with smartphones can be gathered in one location at one time,” “The Super Bowl rules in this category.
Big brands like Best Buy, Chevy, Toyota, Pepsi and Subway have tried to get a bigger bang for their ad buck by creating TV ads which encourage viewers to see the ad and then go the FB, Twitter or Mobile App. ‘Shazam to win a Camry’ – How much more convincing can you be??? You can read this Mobile Marketer article as well.
With 12233 people tweeting a second (towards the end of the game), I just wonder who was reading?
Just wanted to add the latest Google figures on how game-related searches surged on Game days on Mobile/Tablet/Desktop.
ReplyDeleteIncrease in Search during the game compared to the week before:
- Mobile searches made from a smartphone - 2700 percent .
- Tablet Web usage increased by 970 percent
- Desktop - 200 percent
Having it at hand def is going to matter for the marketer. The Mobile Marketer article (http://www.mobilemarketer.com/cms/news/research/12087.html) also spoke of how cues given in commercials worked and led to engagement for brands.
Certain k/w got a major chunk of search traffic...During the Chrysler commercial, which featured actor Clint Eastwood, smartphone searches for his name grew 5500 percent over the course of the game.