In addition to Facebook's ability to target a market precisely "in terms of both demographics and interests," the company will soon be unveiling new social ad formats. Ads that will show users their friends who have "Liked" the advertiser or brand.
According to an article in yesterday's Fast Company: "Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends are already on their side."
We discussed in class that people are more predisposed to buying on the recommendations from friends and family. Facebook's new ad approach clearly leverages the "word of mouth" advantage.
Taking it one further -- and brilliant -- step, the new Facebook ads will use content exclusively from posts on a company's/brand's Facebook Pages, "rather from advertising copy written independently."
Facebook says that the new ads are expected to produce 40 percent more engagement and are 80 percent more likely to be remembered.
Source: Fast Company.
The 'social by default' is what's new. It's been possible to include social content for awhile,
ReplyDeletehttp://blogs.imediaconnection.com/blog/2010/08/04/facebook-making-its-ads-social/
but "by default" is the new wrinkle.
I read the general conditions and policy of Facebook: more to come should be expected.
ReplyDeleteFacebook is likely to become the place for shopping in year 2020.
However, other players will emerge including the USA and China. I guess that it seems that nobody knows the future of the Internet.
I've actually heard some interesting stuff about Facebook from my international friends studying in Boston. A lot of them are from China and they use the Chinese Facebook a lot more than the American Facebook. I asked them what the difference is and they told me it has a lot more features vs the American version, and that I should sign up for it. A few features that I recall are how many times your profile has been viewed, and who specifically has viewed your profile, along with how many times they've viewed it.
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