Continuing the Conversation on Display Advertising

The article mentioned by Professor Roberts at the beginning of class this past week "5 ad formats that will boost your brand" (iMedia Newsletter 2/22/2012) is a good continuation of the discussion on display advertising.  As consumers continue to require engagement and "wow" factor with the brands they commit to, I can see why having interactive ads will soon outpace the traditional search ads. On the other side, I am also sensitive to the discussion about ensuring you do not let the creative trump the brand message.  If all they remember is the ad and not the product, the marketer has ultimately failed.  Display advertising and rich media have the capability to get TOO creative, leaving the product (and the sale) on the curb.