Maybe this is not so much a concern for smaller volumes but it becomes important when dealing with larger volumes.
If you are sending emails for your company, do you know your email senders reputation? Do you care to know?
· Are many of your emails bouncing?
· Are too many of your recipients opting out?
· Do your emails get trapped in the spam filters?
· Are you sending very large volumes?
These can cause your email senders reputation to decrease and affect deliverability.
If your reputation gets bad – regardless of how great your email content is and how well intended you are - some Email Service providers (like the Yahoo Mail, hotmails,… ) could blacklist your company’s IP.
Following the best practices we have reviewed in class will definitively help.
But errors and distractions do happen and sometimes a good list becomes corrupted list with a few bad clicks. Or sometimes, stress takes over planning and 2 or 3 of your teams send emails to the same list causing too many opt outs.
Then what can you do when - inadvertently - you have been black listed?
If you are lucky to work with a good email deliverability team or vendor, they can try to work out the problem with the email service provider and get you back in good terms. If not, you might need to get your IT to change your sender’s domain IP address. But that only gets your reputation back to zero.
Did this happen to you? How have you been able to resolve?
Interesting post, I am amazed at how many clients send marketing information through a traditional email client and are surprised no-one responds or they end up getting blacklisted as a spammer. Talking from a tech perspective many Internet Service Providers use content filtering routers to detect this type of traffic and either block or tag as spam. We have had better success using Mail Chimp to manage mass email marketing, however email marketing on a whole is a dying marketing funnel in my opinion.
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