In an interview with NPR yesterday, Tampa Bay Times' Eric Deggans discussed some of the main differences between TV and online Super Bowl advertisements, for social media "the idea is to build buzz" and then be able to profit from views before, during and even long after the actual game is over. (You can listen to the interview here, or read its transcript here)
Although, it is arguable that someone would prefer to watch the game on Internet when a TV is available, there's no doubt that most TV viewers will have a smartphone and/or a tablet at hand while watching the big game, and will use them a significant number of times during the game, enough to make it worth to launch exclusive ads and apps for the Internet channel.
Today, Deggans continues his comments in his blog as he analyzes some of his personal favorite ads, new and follow-up campaigns that are worth watching this weekend.
What about you? Do you have any favorite ads? Have you downloaded any Super Bowl apps?
I think it's great that you assume most people with watch with a smart device nearby--a sign of your generation :)
ReplyDeleteI watched the first half of the game on the TV, and then I remembered that it's also being streamed, so I booted up my laptop and logged on.
ReplyDeleteIt wasn't the same experience. Even though it was in a higher definition on the laptop, I enjoyed the 42-inch TV better.
Also, there were no ads on the streaming version, and for me, the super-bowl ads are just as entertaining as the football.
I finally turned off the laptop.
Although streaming has the advantage of targeting ads, they didn't even show ads, let alone targeted ones.
Also, and more importantly, watching the super-bowl has become something of a social event, and streaming is more of a single watching forum.