While watching the Superbowl I found many of the commercials exceptionally interesting. I did indeed find myself asking half way through several commercials, "What exactly is being advertised?" As profesor Roberts mentioned in last weeks class. I then realized this may be exactly the marketing strategy in use. When I was aware of exactly what company was being advertised I almost tuned out. When I wasn't able to determine the company immediately I paid more attention.
The most intriguing advertising was that of Vogue magazine. This article informed me that Madonna was not paid for her halftime performance. I could only wonder if Vogue magazine influenced Madonna to include the song "Vogue" in her line up. It was indubitably a stupendous advertisement for the magazine. As I stared at the TV with the cover of Vogue magazine flashing at me I couldn't help but think how I would like to own a copy.
I agree with you Stacy... I also spent the whole performance thinking how much money would have spent Vogue for that spotlight.
ReplyDeleteLater on when I read that they did not pay a cent for it I was shocked!. I do believe that vogue influenced Madonna to be included in her free appearance and I´m also inclined to believe that they have an undercover contract to repay the favor to the artist.
Madonna also used the SuperBowl to launch her new world tour!!!
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