I was reading Mashable's Lance Ulanoff post today, and it was an almost identical sentiment I was sharing with a colleague yesterday. 48 hours ago I had not idea what Pinterest was, and suddenly my builder wants to use it for interior design planning, my web coder thought it'd be great way to share website designs for one of our projects and my client is inviting me to pin concepts.
One of my favourites is Inforgraphics Board...what a lovely uncluttered visual array of what they are famous for...take five to visit.
Pinterest has fast exploded in popularity and like any success story, it's one of those overnight sensations that really was years in the making and has struck the right chord. Well deserved, in my opinion based on the succinct and clear strategy the Pinterest team have conceived...so simple and such a genius method for target marketing opportunities...their mission statement?
"to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests." Read more
In simple terms, Pinterest is host to thousands of virtual pin boards mostly frequented by a 25-34yr female audience, affectionately referred to as "those with hairdryers", fast resulting in being one of the top performing channels for fashion brands. (Sources: ArikHanson.com, Mashable)
Although it's still in beta status, Pinterest is already paying off for those online retailers who have embraced it. It's already outperforming LinkedIn, You Tube and Google+ and speculated to outperform Facebook! Check out thought labs' post and gasp like I did at the stats! Thought labs' Zachary Chastain has composed a fabulous article, '5 Steps To Make Your Brand Pinteresting' and is well worth the read.
It's exploding and I haven't taken time to get acquainted with it. Thanks for the encouragement!
ReplyDelete90% of the active users in Pinterest are female so the target market is somewhat limited at this point however a lot of B2C success stories have emerged from this new social platform.
ReplyDeleteHave decided to dive into it...will let you know if I survive. Thanx
ReplyDeleteHere is another link (http://spinsucks.com/social-media/three-ways-to-use-pinterest-for-business/) to how businesses can use Pinterest - I agree that the visual aspects of the online boards are what make it most appealing. I admit to being "sucked in" when I was looking at two friends pages this past week. I was just invited to join so I am going to try it out!
ReplyDeleteI want to hang a map of the world in my house, then I am going to put pins into all the locations I have traveled to, but first I will have to travel to the top two corners of the map, so it won't fall down.
ReplyDeleteAll joking aside, I am amazed how they keep coming up with these new concepts that work so well on the internet.
How will they make money though -- advertising?
Pinterest seems to be a pretty innovative idea that has attracted a lot of attention lately. I've seen a lot of activity with it among my female Facebook friends, but never bothered looking it up until I came across this post. Thank you for opening my eyes.
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