Twitter aims to capture larger share of the digital marketing budget

As Twitter continues to grow in importance as a social media tool, it is gearing up to generate a significantly larger amount of ad revenue-it has just launched a self service advertising platform for the SMB segment. While it is still much smaller than Facebook or Google, it has created an important niche for itself in the area of instant communication and time sensitive dissemination of key information and contimues to add subscribers at a fast pace. This was evidenced by news about Michael Jackson's death, Whitney Houston's death and the news about the Italian ship capsizing first appeaing on Twitter before being aired on traditional news channels. Marketers ignore Twitter at your own peril ! An interesting article-http://www.marketingvox.com/fitting-twitter-into-the-digital-marketing-budget-050695/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink