Data Mining for Non-Profit Organizations.
Chapter 4 really got me thinking about collection and data management in the world we live nowadays. I work for a very small non-profit organization - Terezin Music Foundation - and all that information about how to make the data I collect from my customers, in case donors, increase my organization's bottom line got me thinking about many things. I started wondering how a small organization like mine can benefit from data mining if all we have is one person trying very hard to put together a Filemaker database and keep all the data we have up to date in there. After some researching and lot of reading I found a very interesting white paper that I would love to share with you. The paper did not answer all my questions or solved my dilemma but is full of very insightful information.
Prospect Research for Planned Gifts by Michael Quevli and Katherine Swank.
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