This News demonstrates how a catchphrase in a local
infomercial and social media has brought fame to a teenage girl and to Canada.
It happened in my home country of Brazil where this out of place phrase (which sounds
better in Portuguese) was able to catch everyone’s attention and to make a
simple local ad become a national marketing success. Watch the video and read the news.
This phenomenon clearly would not have been possible without the use of social media. I surprisingly find the original advertisement not only conventional but uncreative and lacking emotion. I spent at least 10 minutes trying to understand the cause for such revolution derived from a random phrase like "except for Luiza, who is in Canada". My only explanation is the multiplication effect of social media, a small spark can be responsible for such a big fire... I believe the fact that most people (like me) don't really get the joke, is responsible for creating such a commotion around this accidental and lucky incident.
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