Although we're not covering SEO till a few weeks from now, I just read this Feb 6 article from imediaconnections on "5 big SEO changes you might have missed." This article clearly explains the recent changes and provides tips on how we can address them for our respective companies.
With every tweak to leading search engine Google's algorithm, SEO continues to evolve rapidly from its early emphasis on in-bound links and metadata to its current emphasis on "freshness" (new content - estimated to affect 35% of searches) and local search (particularly for mobile devices).
Keywords continue to play a major role in social media extensions of your site - whether its your company's Facebook, Google+ or other pages.
From a quantitative standpoint, SEM is easier for senior decision makers to understand when it comes to ROI, but SEO is an integral part of driving traffic to your sites.
PPC is easier to understand?
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