Year 2012: online store
American company Amazon.com Inc., one of the main places to buy on the Internet, offers a service with great ideas like the functionality to write its own review on an item on display. The service suggests as well other items according to other viewer preferences.
Interactions are easy between the product and the user. The user can rate the product and write a review. The user can also click on a “Like” button when she/he is interested by the book.
As of today, interactions between users are not developed. Users cannot follow or add another user to her/his list.
The future: 2013-2020, a place of discovery, sharing, and purchase
In the near future, Facebook will be a place of shopping and the competition will be very intense. Amazon.com should go social in order to give more power to people and increase sales.
The system of Amazon would include profiles of the users with a functionality of search per interest. Interest is calculated with voluntary choices of the user on her/his profile, reviews, “Like” clicks, and any contacts she/he decides to create or accept.
The reasons for adding someone is not based on friendship but on a common interest. Someone who likes books about wine will send a request to include a user with shared interests.
Transparent profiles will give a more personal characteristic to the service. Furthermore, the firm will have access to new data thanks to the discussions between users.
Today, amazon.com is in comfortable situation. Faced to new players like Facebook, other new global giants, and Chinese players, Amazon must prepare now the road to year 2020.
@Value2020 – Alban Fournier
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