Even though social media is a relatively new form of internet marketing, there are changes happening in how companies are effectively using this as a way to engage their customers. See recent article http://www.emarketer.com/Article.aspx?R=1008816&ecid=a6506033675d47f881651943c21c5ed4
This could be an indication of further stratification within the various tools comprising social media. Corporate blogs seem to be losing some of their lustre while the use of Twitter and Facebook seem to be gaining ground. Is this more a reflection of the inability of marketing departments within corporations to engage prospects and clients using specific instruments of social media, or is it because of the prospects proclivity to be receptive to different vehicles within the social media environment, or a combination of both ?
This could be an indication of further stratification within the various tools comprising social media. Corporate blogs seem to be losing some of their lustre while the use of Twitter and Facebook seem to be gaining ground. Is this more a reflection of the inability of marketing departments within corporations to engage prospects and clients using specific instruments of social media, or is it because of the prospects proclivity to be receptive to different vehicles within the social media environment, or a combination of both ?
This study always has interesting data. I'd be the first to admit that blogging is a lot of work. It also seems to be very effective, especially for B2B firms. I have seen the suggestion that firms are abandoning blog posts for infographics--quicker and easier is the argument. The infographics, however, are usually presented in blogs, so I don't know how, if at all, that would affect the data.
ReplyDeleteFacebook and Twitter during the past year or so, have changed their technology to offer more to their users and keep them under their umbrella. Taking Facebook for instance, you can post videos, music tags, pictures, and even their limitation on how long the posts should be was changed to accommodate the users that for years complained about it. Each Social Media tool has become more centralized in the needs of their most frequent users, and in my opinion that works in any type of business. When we stop to hear what people wants from us our products and services always become more powerful.
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