As marketers we are often under pressure to justify
budgets, expenditure and resources.
Social media marketing lends itself more to metrics than many other
forms of promotional tools. I found the following table from an MIT Sloan
Management Review article really useful, it even includes some metrics for brand awareness! Might also help with our assignments,
I hope it is legible and font isn’t too small, taken from a pdf, :
I hope it is legible and font isn’t too small, taken from a pdf, :
Hoffman,
D.L and Fodor, M (2010), MITSloan, Can
You Measure the ROI of Your Social Media Marketing? Fall 2010, Vol 52, No 1
Hello Darren, I am afraid I cant read as font is small do you have a link?
ReplyDeletemany thanks,
Rima
You may or may not be able to access it through this link http://sloanreview.mit.edu/the-magazine/2010-fall/52105/can-you-measure-the-roi-of-your-social-media-marketing/
ReplyDeleteI'm registered, but not subscribed. You can access it through the Grossman Library databases.
Is not in the text because SMR has large charge for republishing even a single image. Most of their content is behind their subscription firewall.
Thanks Rima and Mary Lou,
ReplyDeleteI have tried to make it bigger hope it looks better
Darren
Great information Darren! Looks good now.
ReplyDeleteVery useful statistics and performance benchmarks to measure and keep track of. Thanks for sharing Prof. Roberts.
ReplyDelete