The IMedia article from author Jennifer Marlo, make us consider the vision of the future that the marketing give us and the real future. While the technology scientists are trying to develop a more human like, personalized and entertaining technology the marketing media take us to a less human vision.
The article exemplifies the issue with a simple picture; if analyzed like a futurist can strike the senses but empty the spirit or let say that future in the picture looks less cozy and very empty; is that dishonest marketing? mmm maybe or maybe it's to much analysis for a simple picture or maybe the marketers are showing the wrong vision about future and technology. I suppose at the end is all about perceptions.
For the complete article go to The future of technology and marketing
Enjoy.
This drives home the need for better usability, navigation and "designing for a superior user experience" for any digital interaction- going through a website, engaging in ecommerce or mcommerce, viewing a video any time, anywhere and / or on any device etc. We have a long way to go, where the focus is on the consumer and their interaction rather than what the producer wants to put out there- as a result, there is a growing market for usability testing, functional testing and load testing tools that help to play out various customer interaction scenarios in a controlled test environment to ironout and eliminate any potential issues, to make appropriate tweaks and navigational and design modifications with the desired goal of optimizing the customer experience in a live situation. Gone are the days when customer satisfaction was enough.. now it is all about customer delight and engagement.One company that does this well is Apple.
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