Mailchimp, twitter, social media puff, yes all together

This article published by Marketing Vox, talks about the new strategy the MailChimp is pushing to integrate more with social media. "For example, the MailChimp blog post notes that it shows who subscribers generally follow and what kind of other companies the subscribers follow." This article can be an example for Chapter 9  in the area Developing a Social Media Marketing Strategy, where the email is used for listening the target audience and communicating with your audience in social space. Now the marketers  can see what the people in the mail lists like and develop contend and strategies based on the trends that their audience is attracted to and make it work better for  the company if that is possible.


Can we visualize any privacy problem?  To check the article go to: 


MailChimp's Tweet Trends Part of Email Marketing's Social Media Push