Monday, March 12, 2012
Demos of the 6 Rising Stars online advertising formats
For all of you interested in watching the 6 new formats of online display advertising (we already watched one in class). This gives you an eye-opening example of the wide possibilities that the internet offers in terms of advertising. The old immobile banners are replaced by interactive, dynamic and entertaining formats. Watch the full version of IAB's Rising Stars program here.
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I went to the Washington Post site today and as it loaded, the page was taken over by a BMW ad which appeared to flip the homepage 180 degrees as the car 'crashed' through the left side and then the right. I watched this video and wondered which of the rising stars it was...portrait? Anyhow, it got my attention!
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