Are we staring at the future already...and don't even know about it? A recent Marketing Vox Article talks of how the whole Semantic Search issue is filled with contradictions with Search gurus all split on What, When and How.
Wall Street Journal's article yesterday spoke of how Google is realigning its focus, in a more radical manner, on making the search more Semantic - changing how users will experience their search results and how advertisers can expect their ads to be served up by the engine. Semantic Search would take the emphasis away from keywords and place greater emphasis on scrolling website text (apart from other parameters). Now, this is big news for any marketer...or is it? Isn't this already the case? Can't say...
It seems, from what a lot of experts are saying, that this whole article seems wrongly timed. Google has been at it for a year or so. Recipe View, a filtered search result for recipes, was already on the same lines, it says. Also, read this Archived article from 2010 which exalts the early forays into semantic ad placements.
The other explanation is that Google is now publicly coming out of the closet on this one. That it wasn't really sure earlier about the technology itself till now. No, Web 3.0 hasn't been achieved yet. It's only a matter of time!
Wall Street Journal's article yesterday spoke of how Google is realigning its focus, in a more radical manner, on making the search more Semantic - changing how users will experience their search results and how advertisers can expect their ads to be served up by the engine. Semantic Search would take the emphasis away from keywords and place greater emphasis on scrolling website text (apart from other parameters). Now, this is big news for any marketer...or is it? Isn't this already the case? Can't say...
It seems, from what a lot of experts are saying, that this whole article seems wrongly timed. Google has been at it for a year or so. Recipe View, a filtered search result for recipes, was already on the same lines, it says. Also, read this Archived article from 2010 which exalts the early forays into semantic ad placements.
The other explanation is that Google is now publicly coming out of the closet on this one. That it wasn't really sure earlier about the technology itself till now. No, Web 3.0 hasn't been achieved yet. It's only a matter of time!
All of what they are doing is interesting. Is also some speculation that they are trying to divert attention from latest privacy controversy. I was fascinated last class by the reaction to my slide on Social Search + Your World. What I got in class was shaking of heads and frowns that seemed to say "what for?"
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