Seth Godin's View on Permission Marketing

In light of the class discussion on email marketing, I thought it was appropriate when I received Seth's blog post on March 7th regarding permission marketing.  As he eloquently puts it, our email campaigns should make promises that we intend to keep - we should deliver what we say we are going to do.  This way, we become part of the target audience's habits and they engage with us (or at least we get their attention).  Seth has successfully become part of my daily habit - I read his blog, engage in the content, and even share it with others - all helping to promote his brand!