Sunday, March 18, 2012

When culture reigns over statistics and technology



Here are a few statistics to consider:

           1.     78% of Internet users conduct product research online.
  1. 78% of business people use their mobile device to check email.
  2. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  3. 91% of email users have unsubscribed from a company email they previously opted-in to.
  4. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  5. 57% of businesses have acquired a customer through their company blog.
  6. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
  7. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  8. Companies that blog get 55% more web traffic.

Looking at statistics above, I would say too much of statistics acquired online is relevant to developed countries.
Take statistics on Facebook for instance. Here in Arab world, many managers and business owners still hold the view that Facebook does not provide their company with a professional image- a testimony that culture reigns over statistics and technology.  
Still fewer companies in Arab world have blogs. 
Of course things are changing but at a relatively slower pace. 
I am curious to find a reliable source on statistics for Arab world and would be grateful for feedback!  


3 comments:

  1. Hi Rima

    Can I pls ask you the source of the numbers/ stats you've quoted in your post please.

    Thanx

    Anuj

    ReplyDelete
  2. Hello Anuj and Professor Mary Lou. Thanks for your interest and apologies the link was not available, despite me thinking I had posted it. Here it is:
    http://www.netwitsthinktank.com/marketing-and-communication/9-internet-marketing-statistics-from-the-business-world.htm

    ReplyDelete