Thursday, March 29, 2012

Marketing Your Business Properly on a Mobile Website

An interesting article supports the well known findings that the world is increasingly reaching the web through smart phones. Is your business prepared to get the most out of the consumers mobile use?


"Only 10 percent of websites are optimized to be used for mobile platforms," Wittig said. "The first obstacle to overcome for small businesses is to make sure they have a mobile Web page, because everything is going mobile these days and people are typically online with a mobile device." - from an article in the Prague Post.


An important question may be, can my customers navigate well, allowing them to purchase easily? Also is your company losing sales due to the lack of an efficient, comprehensive, smooth operating mobile website? 


Even though the mobile market had a big boom in 2010, it looks like the increase is going to continue.


Also, companies such as Vibes specialize in mobile marketing technology and put together campaigns to increase sales. This may be considered after optimizing the company mobile platform. - from an article in PRNewswire.


The mobile marketing firm Vibes states, "This time next year 5 billion people will own a mobile phone." - from Vibes website. 


Research has shown that the "fastest and largest growing market belonged to smartphones, which are expected to go from 494 million units last year to 660 million in 2012" - from an article in SiliconANGLE.


Please see full article in Prague Post,  SiliconANGLE and PRNewswire.


- David Langone


http://www.praguepost.com/business/12277-smart-phone-growth-prompts-market-shift.html


http://siliconangle.com/blog/2012/03/29/mobile-market-boom-leads-to-increasing-cyber-threats/


http://finance.yahoo.com/news/vibes-vienna-beef-cook-successful-133000039.html


http://www.vibes.com/

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