Of course people see it multiple times every day. From Tom Brady modeling products such as Ugg Boots on a New York City billboard, to Danika Patrick selling the Go Daddy Service on Television. Obviously some of these campaigns turn out well for the companies, and some not so well. It is a fairly risky marketing approach. On one hand if you contracted with Bode Miller for $4 million dollars, as the company Barilla did, you may lose big. The Olympic skier never won a metal and ended up in the tabloids, viewed as an inebriated player. Although things can go the other way. Someone like Eli Manning can get paid six figures for a Citizen Watch campaign, then go on to win the Super Bowl and help the companies campaign greatly. This works since they contracted him originally at a reasonable price. Companies seem to seek out those celebrities that are successful at their craft, but stay out of personal drama and limelight. This is why certain celebrities are more marketable than others. (Newsday Article Below)
- David Langone
Read the entire article on Newsday here.
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