Thursday, March 15, 2012
Thinking About Using Facebook in your Marketing Plan?
Then you need to read this article and the two earlier ones it links to. I'll talk a little bit about engagement and other social media metrics next week and again when we cover metrics in ch 14. However, I don't have much time to spend on any one topic, so read and heed!
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I find it fascinating that "Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
ReplyDeletehttp://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
The potential of Facebook as a marketing tool remains to be seen, and I wonder if this will adversely affect the people who primarily use Facebook as a social network, and really don't wish to be bogged down with brands, ads and marketing campaigns! Am I the only one who deletes "friends" who keep sending me promotions for their business through Facebook?