How do you optimize your website to get picked up by search engines after Google Panda?
The basic idea is to update content on regular basis so it is considered "fresh," and make sure information posted is "timely" and of good "quality"
One marketing consultant suggests three "simple" ways:
1- Set schedule to make sure you publish something on your website on regular basis
2- Develop content on items in the news so Google identifies it as "fresh" content
3- Be the first to write about industry relevant news so information published is timely and of good quality.
Well not so simple if you try to apply it.
If I post a monthly newsletter on company website strictly about company products with nothing related to any items covered in the news or related industry, will my monthly newsletter qualify as "fresh" "quality" or "timely" content?
How can Google Panda decide? I honestly get it as much as I get why Google called it Google Panda!
All 3 are good pieces of advice, but nothing is transparent about how Google judges 'quality' or freshness. In terms of a regular newsletter, good content and tagging of each item is key. That is, when the newsletter is posted on the website, something that most marketers don't bother to do for reasons that escape me. Why do all this work and not post it?
ReplyDeleteI get a lot of information for the newsletter from customers using company products, and include special discounts, features, opportunities in new markets based on feedback from board.... i.e. not kind of information that comes with links as it is insider information and insights. But of course there has to be a way to link this info to something newsy and this is the challenge. Thanks for feedback
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