They want to do a customized Facebook page for me, and they are good at offering incentives to get a customer to purchase.
Ok, they are offering 50% off. So far so good. First month? What are they going to do after they create it?
If you could read the second paragraph, basically it says they are going to maintain it. Ok, where do they get the relevant content???
And I'm sure you can't read the small print at the bottom. It implies that the charge is $40 per month after the first month.
Does this make good marketing sense?
Facebook is now offering "log out" ads; not an entirely new concept; some of the 'ride along' ads that are so annoying are only seen after you leave the page. But it's new for Facebook, and they'll be happy to sell you an entire day's worth for about $700,000!
a) Do you like the idea of the format?
b) Do you log out? Do you think most people do?
Read the entire article on Ad Age before it goes subscription only
Dear Ms Roberts,
ReplyDeleteI found your post interesting. Indeed, since March 30 the new layout of facebook will be obligatory for companies facebook.com sites to adapt to. Along with the obligation of converting to the timeline layout companies which are active on this social media site will need to revise their practices so they are aligned with new rules and policies of facebook.
I used to work with a company that actually was taking care of our social media presence. How it worked was that they kept "maintaining" our sites by adding up new apps that we were asking for and other tools so the website was more interactive. Referring to your question "Where they obtain relevant content from?" the answer is simple - It is provided by the client on a regular basis. The greatest advantage of companies taking care of your social media site is that they do it professionally as they employ people with wonderful IT background. On the negative side, speaking from my experience, it sometimes takes too much time to get a message through to the site as there is limited power over uploading new or modifying existing content. In our case, we ended up with an invalid promo being posted on our facebook site and it took us quite some time to reach the webmaster and action it.
As a member of Social Marketing Animals group on LinkedIn I keep receiving their e-newsletter. In the latest one (the one from yesterday) I found that they were promoting the idea of paying for re-arranging a company's timeline. I had a quick look on the site and my first impression was that it looked neat and user-friendly. If I had a company's facebook.com site I would definitely be willing to pay some extra money and get a clearly structured site for that. The major difference between these marketers and the company that I used to cooperate with is that these people take care on structuring the site only. The other good thing about their approach is that they provide you with a quick training on how to maintain the site. Overall, you pay just once and can keep modifying the site as you wish. As the Marketer says "It’s really simple. You get all the 14 step-by-step training modules listed above AND the 4 advanced training modules for just one-payment for $49. No fake scarcity and no hype. Just a great deal for a great product.". Obviously, customers need to re-check their policies before the purchase yet overall the idea is quite good. So looking at his site it is convincing indeed! I invite you all to check out his website: http://fanpagesimplified.com/fanpagesimplified.html#
Best regards,
Natalia
References:
http://fanpagesimplified.com/fanpagesimplified.html
Social Marketing Animals Group on LinkedIn, Are You Ready For The Change? Mike & Carl
Very interesting. I personally log out for security reasons but I certainly do not wish to see an advertisement when I am logging off Facebook, as I usually close the page when I am leaving work or going to bed- i.e. when its time to shut down computer and call it a day.
ReplyDeleteI have to say the prices seem exorbitant, and since its still new concept, no statistics to show if its an effective way to advertise, so not sure how many companies will go for it at this point. Thanks for sharing