By now many of us have heard of Pinterest.com. If you haven't it's an online pin board that let's you share image content on the web, and it's growing in popularity. This is a great tool, a recent study has shown Pinterest is driving more traffic to websites than Google, LinkedIn, YouTube, and Twitter [See table below].
Well, I recently stumbled upon TheFancy.com. In many respects both sites are similar to one another, except for one major aspect. Although, Pintrest has become hugely popular in the recent months, it currently lacks a sufficient business model, this is where The Fancy comes in. The Fancy allows users to post images, share those images, as well as allowing users to buy and/or sell those items. For example, with Pinterest you may see an image a user posts of his or her recipe for "Triple Layer Fudgy Mint Oreo Brownies." Looks delicious right? Well wouldn't it be nice to purchase them instead of looking at them?
Triple Layer Fudgy Oreo Mint Brownies
This is where The Fancy picks up where Pinterest leaves off. User's have the ability to browse images that others have shared and do something every marketer loves, make a purchase! Instead of looking at that ultra Mumbai chic hotel in an exotic location, you can actually book it!
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| Aquaria Grande Tower |
I'm sure Pinterest won't be too far behind, but for now the winner is... The Fancy. Given that the business model remains effective, it may have implications on e-commerce sites such as eBay. We'll wait and see.
The brownies look wonderful :) but can anyone explain to me the attraction of this site. All I can see is a huge suckup of time, but I read the reports that say it is driving traffic!
ReplyDeleteI spent some time on it, and cant figure it out either. Its not user friendly, and not clear who can be seller and post items, are products new or some second hand? How to determine who gets best deals spot/cost?.... I honestly had not heard of it before
DeleteIf you're browsing it makes since. People are going to search or browse web pages anyway. This is a great way to get random customers to purchase your product. On top of it, it is crowd sourced. Anytime you have users building the content you're talking about an explosion of data. Since this data is objects, it's visually stimulating and appeals to the senses. Pinterest and The Fancy are ways to generate user traffic. But as I said before, The Fancy wins because that static image now becomes an action oriented object which allows me to purchase (if I'm interested) what I see. If I'm looking at a picture of the latest Gucci watch, my mind goes "wow, I like that" my body goes, "click, buy." That's why I thnk The Fancy has a leg up on Pinterest. At least for now.
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