Zynga, the popular online gaming company, is at the forefront of providing addictive online games through consumer smart phones, mobile devices, and social networks. The company currently generates over $1B in annual revenue now, and has a long string of popular games in its portfolio including FarmVille, Scramble, Draw Something, and Mafia Wars.
Zynga initially achieved success by offering its games through Facebook's developer platform. However, the company recently launched its own independent Zynga.com platform, which still leverages Facebook's social networks (without requiring users to log into Facebook), and the company aims in the future to ultimately create its own gaming networks which are independent from Facebook. The company is also working on developing casino-style games which will allow players to compete against each other. Zynga seems well-positioned to capitalize on the growing online gaming industry, which is shifting away from console or desktop-based games and more towards mobile devices.
Some analysts are very optimistic over Zynga's new online platform and marketing strategy, while other commenters are skeptical over Zynga's ability to continue to grow. Some noted that Electronic Arts failed in its online site platform, though that may have been related to the fact that EA's dominance has been largely within the gaming console space.
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More of a question than a comment regarding how Zynga would overcome legal hurdles with online gaming?
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