Why Apple decided to name the newest iPad "the new iPad" instead of "iPad 3."
- "Consumers don't necessarily read specs to learn about new features, but they'll always notice a new name."
Brand name continuation vs. name change
- "The perception is that if it's a brand name continuation, it'll be somewhat better than the previous model, but it won't be buggy and there won't be a learning curve."
Risk vs. reward
- "In the Rocky series, you expect Rocky II to play off Rocky."
http://hbswk.hbs.edu/item/6961.html
No comments:
Post a Comment