Can't help sharing this interesting take on Marketing from Kevin Roberts - "The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead."
I completely relate to his statements to my own marketing experience so far. We have spent hours strategizing about the 'next big thing'. Eventually the projects that come out of these ideas are so big that they fall under its own weight. These ideas end up being broken into smaller chunks and delivered piece by piece. Together they tell a story that can entice new customers and engage existing customers.
Link to the article: http://www.thedrum.co.uk/news/2012/04/25/marketing-dead-says-saatchi-saatchi-ceo
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