The Ongoing Debate of Quality versus Quantity

"Don't be the one to allow your clients to confuse "community" with social media. Marketers too often mistake tweets, follows or pins about their brand as validation that they are building a community." Anthony Del Monte (Ad Age)

Source: Istock, 2012

I recall this being raised quite a few times in our lectures by Mary Lou Roberts, and it rings so true.  We need to remind ourselves, "it is not about me" ... "it is about you (our customer)".  Measuring how engaged we are with our customers needs to be paramount.  


Read the article by Anthony Del Monte (Ad Age) Click Here  This article outlines this much more succinctly then I.   

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There are some good measuring tools I've come across including HubSpot's Marketing Grade. 

Has anyone found any other tools they'd recommend?

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SOURCE: If you want a true community on social media, you have to create it, Anthony Del Monte, April 26, 2012