Surprise: Consumers Want Email, But Want It Their Way

Today Marketing Vox has this interesting article about  email marketing. The article states that know consumer are willing to receive emails from marketers if those emails contain discounts and offers that fit their necessities. The study referenced in the article concludes that customers  think is "inappropriate" that  retailers sent them emails after they make purchases, and that is better for costumers to be able to opt out of this kind of  emails when they are checking out. Of course this can be non-friendly for the retailers because the kind of campaigns that they run using the email databases created with emails from customer that made purchases. Then what to do?  At this point we can think a bout heavy personalization thinking about the benefits  the retailer is offering to its costumers.

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