A marketing consultant company by the name of Upside plans to assist small businesses grow online. A new program called 360IMA is a marketing audit service. The program is designed to target and aquire new customers. This service investigates proper usage of search engines, social networks, and internet advertising. The company reports that its secret is the quality of metrics used. This data is measured and analyzed thoroughly. There are certainly many small businesses in need of this service. Possibly this program may be one step that a small business can take to become a big business. "Ready. Set. Grow." (Upside)
- David Langone
Read article at TimesUnion.com: http://www.timesunion.com/business/press-releases/article/New-York-Marketing-Consultants-at-Upside-Unveil-3517496.php
PRWeb.com: http://www.prweb.com/releases/prweb2012/4/prweb9448237.htm
This goes to show the growing importance of internet marketing as a vehicle for SMBs to acquire, convert and retain customers. With more marketing dollars shifting towards internet marketing and mobile marketing, there is a need for services being provided by Upside for SMBs. Compared to traditional marketing this is still a nascent yet upcoming field, that can allow companies of all sizes to leapfrog the competition and get into the limelight. In my opinion, Internet and Mobile marketing is a disruptive technology which when used correctly can deliver significant benefits to both the company marketing itself and its prospective customers. The inherent analytics and measurement tools that enable one to clearly pinpoint one's results and campaign efficacy, can provide key actionable insight to the program managers to optimize their marketing spend.
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