Lead Generation is a Big Marketing Challenge

These charts are an interesting reflection after the discussion on lead generation for the sales pipeline - "Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012."  Lead generation is still a difficult process, even online.  Conversion is even harder.  As mentioned in class, instead of doing email "blasts", companies should focus more on targeted campaigns to reach their audience. For my company, this would mean a focus by vertical industry - but every company is different.  The important part is having a mechanism in your CRM (or however your database is set-up) that allows you to segment your lists based upon what makes sense for your service or product.





The full article/report can be found here.