Looking at the ad world through Google's glasses

Last week Google posted a Youtube video describing their new "Project Glass". It's a pair of eye glasses that provides users augmented reality features. We just discussed in the blog the topic of eye tracking and how this technology might change our lives in the future. This video illustrates very well what the experience could look like:

http://www.youtube.com/watch?v=9c6W4CCU9M4

The technology is obviously work in progress, but it provides food for thought of how we can use this in our daily lives. It's a new way to access existing Google products like location-based services (e.g. Google maps), social networking (e.g. Google+) and communication (e.g. GMail). Besides, it opens opportunities for a whole new kind of products that provide users with information. One interesting aspect is that it provides a platform for new ways to perform marketing and advertising. It can be the next step for location-based advertisement. There's no doubt that this is one of the reasons why Google is investing in it.

How ads can be used as part of "Project Glass" is illustrated in this video:
http://www.youtube.com/watch?v=_mRF0rBXIeg

It's just a parody, but again provides food for thoughts. Are you ready to wear a set of glasses like these each day? When will there be a critical user mass for these devices for it to be a viable advertisement market? What are advantages compared to existing location based ad products, e.g. on mobile phones?

Lots of questions to think about now so you're ready when technology is mature.