The past few years have seen an increase in the "sentiment analysis" industry, which is made up of different types of internet companies who specialize in tracking, monitoring, analyzing, and reporting internet activities, popular topics of the moment, key opinion leaders, as well as opinion trends over time. This type of information is valuable for companies concerned with managing the perceptions of their brand(s), for public relations and advertising firms, as well as for politicians and even for countries to gauge news and popular sentiment.
This Forbes article highlights how recent advances allow for more real-time monitoring of current sentiment, such as by monitoring activity on Twitter. Another recent article argues that businesses need better sentiment analysis. One of the challenges of sentiment analysis is training internet crawlers and bots to understand language tonality as well as nuance. In mining all the enormous amounts of data on Twitter, Facebook, YouTube, news comments, blogs, etc, a great deal of interpretation takes place which may not be easy for a computer program to easily decipher.
No comments:
Post a Comment