Mobile marketing has four unique factors that make it a powerful tool to attract new users and to drive purchase behavior- immediacy, relevance, utility and spatial. More and more shoppers at brick and mortar stores are using their smartphone as part of their purchasing process- with the benefit of knowing where the consumer is (for example McDonalds in Finland emails a mobile coupon when a customer is near a outlet, with click to directions to the restaurant), and when the customer is near a location, a relevant promotion with a clear and easy call to action, can have a high conversion rate.
To see how Clorox is doing this, please read-
http://www.emarketer.com/Article.aspx?R=1009021
To see how Clorox is doing this, please read-
http://www.emarketer.com/Article.aspx?R=1009021
Mobile Marketing strategies are the best opportunity, especially in a down economy, for any business to attract new customers and build loyalty with those existing customers.
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