Tuesday, May 8, 2012
How to Keep Your YouTube Channel Relevant
Having recently created a YouTube channel for my Company, this post on iMedia Connection contains some helpful hints for starting a successful channel. It also illuminates the fact that YouTube is not about the Company, it is all about the brand - and what can the brand do to keep customers coming back to your channel (and ultimately buying your product/service/offering).
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Absolutely. It needs to be all about what our target audience finds interesting, would find valuable and leaves them better for the experience. We recently posted how to videos with one of the world's most recognised coffee barista champions and without any effort gained over 14,000 views for each. I'm convinced this is the most critical path to You Tube channel success in particular in B2B context.
ReplyDeleteIt is especially important as the YouTube gets more and more cluttered. 2012 State of Media report shows that 4% of YouTube videos reached more than 100,000 views. With an increasing chaos on YouTube companies need to focus on making the channel relevant indeed. For further info, please visit http://www.casbaa.com/advertising/news/latest-news/2810-2012-state-of-media-report-analyzes-media-chaos
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