Now that we are in process of getting done our Internet marketing project and the we have to think and work about the metrics that we have to use to measure the success of our campaigns I found this article very interesting about Google Analytics. The article shows the latest changes done by Google to the tool. Improvements? maybe. Or maybe more confuse? yes that could be too. But what is more important they updated the tool to show how important is advertising, the real time results, the SEO insights and even better integration with Google +. What a great move... or is it? Now they can handle almost all data related with our site...
To check the 4 updates in detail go to 4 Google Analytics updates you should know
Enjoy
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