Cross platform optimization and a good viewing experience across diverse screen sizes,key ingredients for successful mobile marketing

With the number of people viewing emails on a mobile device expected to shortly exceed the number of email views on a desktop, it becomes imperative for marketers to put special emphasis on mobile marketing. The plethora of devices, mobile operating systems and screen sizes, combined with the lack of any uniform mobile content viewing/publishing standards, makes mobile marketing a complex field. The returns though, once properly integrated as part of the overall marketing plan are there for the taking. It makes sense to give this emerging communication medium the attention it deserves.
For more details, please read this article-
http://www.marketingvox.com/email-marketing-mobile-will-overtake-web-based-email-this-summer-051031