The Ongoing Debate of Quality versus Quantity

"Don't be the one to allow your clients to confuse "community" with social media. Marketers too often mistake tweets, follows or pins about their brand as validation that they are building a community." Anthony Del Monte (Ad Age)

Source: Istock, 2012

I recall this being raised quite a few times in our lectures by Mary Lou Roberts, and it rings so true.  We need to remind ourselves, "it is not about me" ... "it is about you (our customer)".  Measuring how engaged we are with our customers needs to be paramount.  


Read the article by Anthony Del Monte (Ad Age) Click Here  This article outlines this much more succinctly then I.   

______________________________________________________

There are some good measuring tools I've come across including HubSpot's Marketing Grade. 

Has anyone found any other tools they'd recommend?

_______________________________________________________

SOURCE: If you want a true community on social media, you have to create it, Anthony Del Monte, April 26, 2012

LinkedIn ads get better targeting ability

LinkedIn is making news. Even thought they are not as large as some of the other SM platforms, LinkedIn is surely more effective. Their conversion rate is three times higher than the industry average - 2.74% versus .98%. This means, of all the traffic that came to the company website through Social Media Channels, the ones who came through LinkedIn had a better chance of getting converted into leads. Read the HubSpot article on this.



To add to this, LinkedIn is enhancing their Ad targeting capabilities. It has introduced new tools which will help the marketer choose who should the ad be served to. FB has had the ability for a while but with LinkedIn the marketer will get across to a different set of people altogether.

Target audience can be selected based on title of the job, job functions, industry, geography and many more such parameters. Another functionality, Follower Statistics, gives updates analytics on engagement, likes, shares, comments and more interestingly a demographic summary. Read more here.