LinkedIn is making news. Even thought they are not as large as some of the other SM platforms, LinkedIn is surely more effective. Their conversion rate is three times higher than the industry average - 2.74% versus .98%. This means, of all the traffic that came to the company website through Social Media Channels, the ones who came through LinkedIn had a better chance of getting converted into leads. Read the HubSpot article on this.
To add to this, LinkedIn is enhancing their Ad targeting capabilities. It has introduced new tools which will help the marketer choose who should the ad be served to. FB has had the ability for a while but with LinkedIn the marketer will get across to a different set of people altogether.
Target audience can be selected based on title of the job, job functions, industry, geography and many more such parameters. Another functionality, Follower Statistics, gives updates analytics on engagement, likes, shares, comments and more interestingly a demographic summary. Read more here.
To add to this, LinkedIn is enhancing their Ad targeting capabilities. It has introduced new tools which will help the marketer choose who should the ad be served to. FB has had the ability for a while but with LinkedIn the marketer will get across to a different set of people altogether.
Target audience can be selected based on title of the job, job functions, industry, geography and many more such parameters. Another functionality, Follower Statistics, gives updates analytics on engagement, likes, shares, comments and more interestingly a demographic summary. Read more here.
