Though companies realize the potential of social media marketing (SMM) in the acquisition, conversion, retention and growth in customer lifetime value (CLV), in reality most corporations are able to only respond to 20% of their customer's/ prospects dialogue. As a result, the true potential of SMM is not being realaized. Some of the causes are- being inundated with comments/feedback, not having an effective way to sift through the noise and get to the "meat" and/or having no process to collect, categorize and respond in a timely way.
For more details, please read-http://www.bizjournals.com/houston/blog/socialmadness/2012/04/houston-seminar-to-help-companies.html?ana=e_du_wknd&s=article_du&ed=2012-04-21
In my opinion, this is a good business niche for a company to utilise technology to automate this critical function and to monetize its collation, review and response technology. Some companies in Austin like Social Dynamx and Socialware have taken up this challenge. I am sure that we will see some more entrants take a step in this direction- Onward & Upward.
For more details, please read-http://www.bizjournals.com/houston/blog/socialmadness/2012/04/houston-seminar-to-help-companies.html?ana=e_du_wknd&s=article_du&ed=2012-04-21
In my opinion, this is a good business niche for a company to utilise technology to automate this critical function and to monetize its collation, review and response technology. Some companies in Austin like Social Dynamx and Socialware have taken up this challenge. I am sure that we will see some more entrants take a step in this direction- Onward & Upward.
I actually am skeptical of this because I have tried to Tweet several companies and had really good results. One example being AmEx, who replied to my tweet within an hour - I dont know how many guys they hired whose job is just to sit in front of the computer and reply to tweets - but I was properly impressed with that reply rate.
ReplyDeleteI was recommended to use twitter with AmEx from a member at flyertalk.