Google Glasses Due This Year
Projections indicate that mobile web users will exceed the number of desktop Internet users by 2014. Forrester predicts that one billion people will have a smartphone by 2016. Companies obviously need to find out what their consumer mobile needs are and meet them. Optimizing their websites is just scratching the surface. The marketing potential is huge when you combine websites, text messages and applications. Social medias such as Facebook have grown so much that they almost leap out of a simple application status into an integral part of the mobile device. In a society of instant gratification, many people don't want to wait to get to their home or office to get something they want, whether it be a service or a product. Well thought out applications and carefully planned websites meet consumers needs instantly. Businesses would be wise to keep studying their metrics and watch the data regarding how many consumers are accessing the company through mobile devices. The data gets larger and larger and the metrics get more sophisticated as we move forward. Facebook alone is compiling a huge amount of data. When your company creates mobile web related services that are easy to use and engaging, they meet their customers needs instantly. Now that is sound marketing and great customer service.
-David Langone
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I agree with your points on the importance of mobile marketing and statistics from Forrester and Nielsen are there to support it. However in 2016 one billion people will more than likely have a smart phone, but that leaves an awful lot of people without one.
ReplyDeleteAccording to research by the UN there are around 6 billion mobile phone users (87% of world’s population) and many of these are in developing (30% from China and India) countries. There are more mobile web users in China than any other country and most don’t have smart phones. Mobile is the only way most people in the developing world access the internet. Currently 2 billion people use the internet and 4/5 people in developing countries have no access at all, mobile phones will continue to be the only way in many instances that people in these countries will use for accessing the internet.
In summary, I think when we discuss mobile marketing we need to distinguish between Smart Phone mobile marketing and regular mobile marketing. There are real opportunities in developing countries for companies that consider tailoring a campaign to suit a more basic mobile phone as well as the obvious marketing advantages of smart phone users.
http://www.msnbc.msn.com/id/35539966/ns/technology_and_science-wireless/t/cell-phone-use-surging-developing-countries/
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basics
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