As part of my role at Oracle, we solve business pain with technology solutions. I have met many CMOs who are still using very primitive and non-technology tools to determine and tweak the traditional 4Ps of the marketing mix.For the most part, many of them are not even aware of the technology tools available today that can aid them in their decision making-business intelligence, what if scenario planning, demand planning,product management solutions etc that can enable marketers to resource optimize in a constrained environment. Their are limits on key resources available-time, capital, talent, infrastructure and IT skills. The CMO. I most organizations that we have encountered are still at an arms length distance from the CIO. Needles to say, a closer relationship between the two will have exponential benefits for all stakeholders and the end consumer of better designed products that are easy to use, have an intuitive interface and are easy to maintain..
As part of my role at Oracle, we solve business pain with technology solutions. I have met many CMOs who are still using very primitive and non-technology tools to determine and tweak the traditional 4Ps of the marketing mix.For the most part, many of them are not even aware of the technology tools available today that can aid them in their decision making-business intelligence, what if scenario planning, demand planning,product management solutions etc that can enable marketers to resource optimize in a constrained environment. Their are limits on key resources available-time, capital, talent, infrastructure and IT skills. The CMO. I most organizations that we have encountered are still at an arms length distance from the CIO. Needles to say, a closer relationship between the two will have exponential benefits for all stakeholders and the end consumer of better designed products that are easy to use, have an intuitive interface and are easy to maintain..
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