It is a constant endeavor of any Internet marketer to tie together various platforms and create greater engagement possibilities. The Super Bowl has thrown up some staggering numbers. This DIY blog post has culled some very interesting numbers and sums up well the take out for CMOs Read Here
Dan Israel @ SapientNitro said “What matters today is how many people with smartphones can be gathered in one location at one time,” “The Super Bowl rules in this category.
Big brands like Best Buy, Chevy, Toyota, Pepsi and Subway have tried to get a bigger bang for their ad buck by creating TV ads which encourage viewers to see the ad and then go the FB, Twitter or Mobile App. ‘Shazam to win a Camry’ – How much more convincing can you be??? You can read this Mobile Marketer article as well.
With 12233 people tweeting a second (towards the end of the game), I just wonder who was reading?
