Search Optimization is at the heart of people finding your blog. If they don’t get to it, they’re not going to be reading it, right? Design, Analytics, SEO tactics…pushing a blog is the new fine art in town.
Author Markup @ Google, using Double Click planner, use of large Images to attract the user, QnA sites and being seen and read there are just a few of the things that are now being employed by astute bloggers (or blogger groups like Mashable, Huffington Post and Life Hacker)
Just read a great article with lots of advanced insights into promoting a blog. Anybody entering the field needs to read this Search EngineJournal piece.