There's an article in Ad Age today with some info on YouTube CPMs--expensive channel sponsorships that most brands can't touch, but interesting nonetheless . Encourage you to record any info you need as this may go behind firewall in a week or 2.
$65 million is a hefty price to pay for a premium page. Google, which once touted its search engine as a more democratic page rank product, has become more commercial over the years and that includes YouTube.
Well money talks, and they are in business to make a profit. It's amazing that Craigslist has kept so many of its services free for so long.
I currently deal with social media data that tracks the conversation of millions of users throughout the world that express their opinion on television programs, whether it's cast or characters, plot, or general conversation.
The big implication here is that traditional programming is in a battle with new media formats. We're now able to catch our favorite TV show online, Tivo it, access it on our mobile devices, etc... As a result, advertisers have recognized that the eyeballs are moving from sitting in front of a television to anywhere there is a screen and an internet connection.
YouTube/Google is definitely looking to take advantage of this. Marketers now can take advantage of capturing metrics in ways never thought of before and use this data to plan and execute these plans faster and more efficiently. No longer will unsuccessful campaigns have to wait months or years to determine the outcome, with effective analytics behind these advertising options, managers will now have the abilitiy to pull the plug, or reinvest in successful campaign.
As this shift happens in the advertising industry, marketers in traditional media may want to reconsider their career trajectory, also given that this has an implication on the future of jobs in the broadcast media sector, Google may stand to gain a hefty profit since most videos, even those under their premium channels may not cost much to produce, Google has no financial stake in producing those videos, and the labor and industry factors that go into developing television production is virtually non-existent when it comes to creating online videos.
As the choice of media continues to grow and consumers media habits evolve at a rapid pace, marketer's have to become even more discerning in decision making and resource allocation. Technology can play an enabling role in the measurement and business intelligence it can provide to the efficacy of different media channels by allowing marketers to slice and dice data and identify trends and ensuing patterns, that will help in deciding where they can get the most bang for the buck. As new media continues to enfold, marketers will need to overhaul their traditional skillsets so that they remain relevant to the brands they manage and grow.Niche marketing and integration of internet marketing along with traditional offline channels will continue to be tweaked and fine-tuned to get closer to the one to one marketing that a few years ago was an idealistic pie in the sky dream for many, but today is closer to reality than ever before.
$65 million is a hefty price to pay for a premium page. Google, which once touted its search engine as a more democratic page rank product, has become more commercial over the years and that includes YouTube.
ReplyDeleteWell money talks, and they are in business to make a profit. It's amazing that Craigslist has kept so many of its services free for so long.
I currently deal with social media data that tracks the conversation of millions of users throughout the world that express their opinion on television programs, whether it's cast or characters, plot, or general conversation.
The big implication here is that traditional programming is in a battle with new media formats. We're now able to catch our favorite TV show online, Tivo it, access it on our mobile devices, etc... As a result, advertisers have recognized that the eyeballs are moving from sitting in front of a television to anywhere there is a screen and an internet connection.
YouTube/Google is definitely looking to take advantage of this. Marketers now can take advantage of capturing metrics in ways never thought of before and use this data to plan and execute these plans faster and more efficiently. No longer will unsuccessful campaigns have to wait months or years to determine the outcome, with effective analytics behind these advertising options, managers will now have the abilitiy to pull the plug, or reinvest in successful campaign.
As this shift happens in the advertising industry, marketers in traditional media may want to reconsider their career trajectory, also given that this has an implication on the future of jobs in the broadcast media sector, Google may stand to gain a hefty profit since most videos, even those under their premium channels may not cost much to produce, Google has no financial stake in producing those videos, and the labor and industry factors that go into developing television production is virtually non-existent when it comes to creating online videos.
As the choice of media continues to grow and consumers media habits evolve at a rapid pace, marketer's have to become even more discerning in decision making and resource allocation. Technology can play an enabling role in the measurement and business intelligence it can provide to the efficacy of different media channels by allowing marketers to slice and dice data and identify trends and ensuing patterns, that will help in deciding where they can get the most bang for the buck. As new media continues to enfold, marketers will need to overhaul their traditional skillsets so that they remain relevant to the brands they manage and grow.Niche marketing and integration of internet marketing along with traditional offline channels will continue to be tweaked and fine-tuned to get closer to the one to one marketing that a few years ago was an idealistic pie in the sky dream for many, but today is closer to reality than ever before.
ReplyDelete