I've posted Chapter 1; the PPT will be available toward the end of this week. Please note that YOU CANNOT SEE THE CHAPTERS FOR DOWNLOAD or any ASSIGNMENT DROPBOXES unless you are signed in. Please take time to download the chapter and read it closely before accessing the video lecture. I encourage downloading and printing the PPT for note-taking during the lecture.
Technically IT has 48 hours to post the lecture videos. They will usually be available on Thursday following the class. If you cannot access the video properly, PLEASE CONTACT IT HELP immediately. I can't help with the videos, nor, unfortunately can I assist with any of the administrative functions. I do maintain the Class page, but if something goes really wrong, I have to ask for IT help too.
As I was getting ready to make this post I ran across this article about cause-related marketing in AdAge. Chapter 1 ends with a brief case history of Charity:water, so this is relevant. Cause marketing will come up several times during the semester.
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